QTrack
Knowing when to stop: what 500+ users taught me about a WhatsApp expense tracker.
01 · The question
Could tracking expenses on WhatsApp make the habit easier to keep? QTrack was a Yoke Solutions (YSL) product built to find out.
02 · What I tested
I validated the product with 500+ users, looking at what it would take for people to keep using it, not just try it.
03 · Getting to the root
Sustained use depended on a big change in behaviour and on bank connections that were not viable. The early sign-ups did not answer either question.
04 · Decision
I recommended stopping, and we discontinued it. The lesson: a user count is not validation until you know what keeps people coming back.
05 · Features & outcomes
Early adoption. Tested a WhatsApp expense-tracking product with real users.
Investment decision. Stopped the initiative after identifying behavioural and bank-API dependencies.