Writing · notes from practice

Musings.Thinking out loud.

Short notes on product, building, and the hard part: deciding what not to build. Treated like any other backlog, written when the idea has earned its place.

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01 · The notebook

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Certainty, silence, clarity.. it's all storming.

A room full of smart people doesn't produce clarity by default. It produces volume. I'm talking about storming, the stage a working group hits right after it…

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published
005
On features you can't justify on a roadmap

There is a category of features that product people keep underbuilding. Not because we don't know it matters. Because we know it matters and still cannot quite…

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published
001
On Killing features

Why saying no to twenty good ideas is the whole job, and how I decide which one survives...

drafting
002
Validate before you build

The 48-hour WhatsApp-bot test, and why a prototype beats a PRD when the bet is uncertain.

outline
003
AI-native PM, in practice

Shipping solo at team speed: the tools, the workflow, and where judgment still wins.

queued
004
Start from the problem

Working backwards from the user's pain to a business, not the other way round.

queued
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OLAMIDE IROJAH · PRODUCT LEAD · irojaholamide@gmail.com