I start with what the business needs to be true — then work backwards to what the user needs to feel.
I started in agriculture — literally. A B.Sc. in Agricultural Administration, then COO of an EdTech that scaled to 9,000+ users across West Africa with no playbook to copy. That zero-to-one taught me the thing I still build on: start with what the business needs to be true, then work backwards to the user.
Today I'm a product lead with 4+ years scaling B2B SaaS in emerging markets. My job isn't to ship features — it's to find the problem worth solving and chase the outcome that proves it.
At QShop, onboarding was leaking 70% of new businesses. I didn't add more onboarding — I redesigned the activation flow through hypothesis-driven testing and got drop-off to 45%, which compounded across activation, retention, and revenue. That same instinct scaled the portfolio to 59,700+ businesses and $5.2M GMV.
The hard part was never the building. It was deciding what not to build — killing the twenty requests that didn't earn their place so the few that mattered could land.
Still a builder.
I ship fast, validate before I spend engineering, and kill what doesn't work. And I don't just direct the build — I build the tools that build the products. Over the years that's turned into a whole workshop: a system of 13 custom dev-workflow skills and automations I use to ship solo at team speed.
The path here
Product Lead — QShop Tech
2022 — PresentOwned product end-to-end. Cut onboarding drop-off 70% → 45%; grew a multi-product portfolio to 59,700+ businesses, $5.2M GMV, 18,000+ monthly orders. Built a milestone-based autonomy framework that lifted team velocity 30%.
Lead Project Manager — Yoke Solutions
2022 — PresentLed a 5-person team overhauling a government agency portal (+50% UX metrics in 7 months). Directed ~$50k+/yr of B2B enterprise delivery. Learned B2B product the hard way: the people paying aren't always the people using.
Chief Operating Officer — MyFarmbase Africa
2019 — 2021Zero-to-one in a market with no playbook: scaled an EdTech platform to 9,000+ users across West Africa and launched 200+ profitable agribusinesses. Retention up 25% through engagement design.