Start with the user's problem. Build the business around it.
00 · Origin
My route into product started in agriculture and operations. I studied Agricultural Administration, then became COO at MyFarmbase Africa, helping scale an EdTech and agribusiness platform to 9,000+ active users across West Africa and supporting the launch of 200+ profitable agribusinesses. Automating training workflows reduced administrative overhead by over 50%.
That experience still shapes how I work: understand the people, map the process, find where the system breaks, and build what fixes it. Today I do that as Product Lead at QShop, as Lead Project Manager for government and enterprise platforms at Yoke Solutions, and in the programmes and tools I build on my own time.
01 · Operating instinct
I enjoy sitting with users, understanding their problems, and turning what I learn into a direction the team can act on. I connect that discovery to business priorities, scoped plans, and prototypes that make decisions easier.
Delivery is part of that responsibility. I work with founders, engineers, designers, and client stakeholders to set priorities, manage scope, and keep work moving. Sometimes the right decision is a better activation flow; sometimes it is self-service tooling that removes recurring work; sometimes it is stopping an idea whose dependencies do not add up.
02 · Changelog
Lead product for a commerce platform with 59,700+ registered stores, 18,000+ monthly orders, and $5.2M in annual GMV. Reduced onboarding drop-off from 70% to 45% and time-to-first-sale by 15%, shipped merchant tools for restocking, profit reporting, and WhatsApp selling, and used real order data to redirect QNotify. Report to the founder, manage an associate PM, and lifted engineering throughput by about 30%. QShop and Yoke Solutions are sister companies.
Lead government and enterprise delivery, including the Nigerian Communications Commission website overhaul (five-person team, all 16 scope items accepted, acceptance scores up 50%), Lagos Innovates programme sites for LSETF, and the Ekiti State Labour Market Information System. Manage consultancy delivery worth $50K+ a year and cut timelines by 10% across three concurrent projects.
Led design across 20+ studio projects as Design Manager. Returned as Project & Product Manager to run client engagements, including a cross-border money-transfer app for a US client, delivered under NDA.
Scaled an EdTech and agribusiness platform to 9,000+ active users across West Africa, supporting the launch of 200+ profitable agribusinesses. Automated manual training-cohort processes, reducing administrative overhead by over 50%.
03 · Community & leadership
As Programme Lead for Morph by TNX Solve, I run a six-week product-building programme for teenagers: sessions, community managers, participant communications, Demo Day, and safeguarding as the Designated Safeguarding Lead. I also facilitated an AI and no-code train-the-trainer workshop for Global Shapers Ota Hub in April 2026, taking participants from problem definition to working prototypes. Since January 2026 I have served on the board of Adlai Heroes Foundation, advising on programme strategy, operations, and digital products.