Start with the user's problem. Build the business around it.
00 · Origin
I started in agriculture. Literally, a B.Sc. in Agricultural Administration. Then I became COO of an EdTech and scaled it to 9,000+ users across West Africa with no playbook to copy. That zero-to-one taught me the thing I still build on: start with the user's problem, then build the business around it.
01 · Operating instinct
It was deciding what not to build. The real work is killing the twenty requests that didn't earn their place so the few that matter can actually land. I ship fast, validate before I spend a team's engineering, and I build the tools that build the products too.
Honestly, the part I love is the people. I enjoy sitting with users, understanding their problems, and learning more than I expect to, then turning that into how we'll actually solve it without ever losing sight of the business we're trying to build. And I'm always watching the industry: spotting trends, noticing patterns, connecting dots other people walk past. That's the work I'd do for free.
02 · Changelog
Owned product end-to-end. Cut onboarding drop-off 70% to 45%; grew a multi-product portfolio to 59,700+ businesses, $5.2M GMV, 18,000+ monthly orders. Built a milestone-based autonomy framework that lifted team velocity 30%.
Led a 5-person team overhauling a government agency portal (+50% UX metrics in 7 months). Directed ~$50k+/yr of B2B enterprise delivery. Learned B2B product the hard way: the people paying aren't always the people using.
6+ years across Orpheez, from design intern to Design Manager. Led design teams to channel creativity and clear impediments from their process, and as a freelance Visual Designer helped local and international clients hit their goals through research, strategy, and design thinking, across logos, websites, and brand systems.
Zero-to-one in a market with no playbook: scaled an EdTech platform to 9,000+ users across West Africa and launched 200+ profitable agribusinesses. Retention up 25% through engagement design.