Identity study / 01Retail & community · 2026

Our Market

You arein on it.

Visual identity & applications

Rare finds. A shared feeling.

Our Market hero application mockup
01 / The context

A brand with
something to say.

A sister-led Lagos bazaar bringing fashion, fabric, home finds, and people together. The identity gives that open, social experience a recognisable voice and a structure that can grow with every edition.

Design
Olamide Irojah
Studio credit
Lightening Growth Consulting
Discipline
Brand identity
02 / The central idea

Built from the stall.

A canopy, an opening, and the letter M come together in the Stall M. The wordmark leads; the compact icon carries the place into smaller spaces. An OM emblem adds another register for badges and collaborations. Across the system, the same idea holds: discovery should feel open to everyone.

Our Market original brand mark from the identity guidelines
03 / The visual language

Character meets clarity.

Bricolage Grotesque gives the headlines their personality. Manrope keeps dates, directions, prices, and everyday information easy to read. A repeatable edition system makes each market feel related, without looking identical.

Bazaar Blue#3257D6
Find Orange#F06536
Stall Green#207B58
Sun Yellow#F1B83D
Market Cream#F3E6D0
The typographic voiceOur Market original typography specimens from the brand guide
04 / In the worldApplication mockups

An idea you
can put your hands on.

A little of the market, carried home.
Our Market wordmark on a canvas tote carried by a person in a red top

A little of the market, carried home.

A second side to the same story.
Geometric Our Market graphic in green, blue, orange and yellow on the reverse of a tote

A second side to the same story.

The next edition, in your pocket.
Our Market Saturday Finds campaign displayed on a phone

The next edition, in your pocket.

One identity, from the first invitation to the stall.
Our Market canopy and stall signage application

One identity, from the first invitation to the stall.

05 / The identity, delivered

From the core idea
to the smallest detail.

  • Visual identity
  • Logo system
  • Colour & typography
  • Brand voice
  • Edition system
  • Application direction