Good energy.In every step.

Visual identity & applications

Made for movement. Rooted in joy.

01 / The context

A brand with
something to say.

Beams By Edo is a Nigerian sportswear brand with a focus on socks and a belief in love, humanity, originality, and community. Its identity brings those values into a bold, playful visual language that works on the product as well as around it.

Design: Olamide Irojah
Studio credit: Lightening Growth Consulting
Discipline: Brand identity

02 / The central idea

A small mark. A lot of personality.

The expressive BBE identity moves between a circular badge and a compact symbol. Repeated curves and angled shapes carry that character into patterns, while the simpler mark stays legible on a sock, a label, or a small piece of packaging.

03 / The visual language

Big type. Bright spirit.

Impact brings a strong, condensed voice to headlines. Futura gives the supporting information a quieter geometric rhythm. Deep green grounds the palette, with yellow and orange bringing warmth and movement.

Growth#01624E

Uber Beam#FFB52A

Bubblin Pop#F84525

Faded Mist#F7F9EC

The typographic voice