Cool tech.Hot deals.

Visual identity & applications

Cool tech. A clear identity.

01 / The context

A brand with
something to say.

Glaciers is a phone and gadget retailer in Ibadan, Nigeria, built around accessible prices and personalised service. Its identity gives that straightforward proposition a consistent presence, from a shopping bag to outdoor advertising.

Design: Olamide Irojah
Studio credit: Lightening Growth Consulting
Discipline: Brand identity

02 / The central idea

Clarity, with a cool edge.

A custom wordmark is the central identifier. Angular shapes and a repeating linear pattern build a wider visual language around it. Deep and bright blues give the brand a consistent signature across retail and communication materials.

03 / The visual language

Simple. Clear. Recognisable.

Red Hat supports the distinctive wordmark with a straightforward, readable voice. Two blues do most of the work, with white, black, and slate adding contrast for information and larger compositions.

Deep Blue#101782

Bright Blue#0260BE

Slate#232F40

White#FFFFFF

The typographic voice