Unfixable?Think again.

Visual identity & applications

A brighter outlook on fixing things.

01 / The context

A brand with
something to say.

Beam Tech's promise is a solution to the unsolvable. The identity puts a confident, approachable face on device repair, with a distinctive symbol and a colour system that stays recognisable across everyday touchpoints.

Design: Olamide Irojah
Studio credit: Lightening Growth Consulting
Discipline: Brand identity

02 / The central idea

A recognisable signal.

A rounded vertical form, a dot, and a curved body give the Beam Tech symbol its character. The rounded shape becomes a recurring graphic element, connecting a small device icon to larger applications such as signage and vehicle graphics.

03 / The visual language

Technical, with a human side.

Proxon brings a futuristic quality to display text. Gilroy provides the clean supporting voice. Beam Blue anchors the identity, with green accents bringing contrast to the predominantly blue, white, and black applications.

Beam Blue#2878F7

Dot Green#1AEA40

Sleek Black#000000

Neutral White#FFFFFF

The typographic voice