QShop Tech

01 · Context

QShop helps businesses sell in two places at once: their own online store, and WhatsApp. I joined as Product Manager in June 2022 and became Product Lead in April 2024. The platform serves 59,700+ registered stores, 18,000+ monthly orders, and $5.2M in annual GMV. Those figures describe the scale I work at; the results I drove directly are on the pages that follow.

02 · Questions I keep asking

Where do new merchants give up? What are they still doing by hand that the product could do for them? If we could only say yes to one request this month, which one would help the most stores? Most of the work on these pages started with one of those questions.

03 · Roadmap

I sequence the roadmap across several streams at once. One July plan lined up eight pieces of work in a single fortnight: storefront themes, a one-page checkout, simpler shipping setup, QNotify, an inactivity prompt, and smaller fixes. Multi-branch inventory was designed and prototyped, then explicitly deprioritised in that plan so checkout and shipping could go first.

04 · Operations

I extended the admin so internal teams could handle five recurring request types themselves, taking that work off the support and engineering queues.

05 · Team

I report to the founder and manage an associate PM. Setting sprint priorities with engineering lifted delivery throughput by about 30%.

06 · Features & outcomes